Marketing operations is broken. Let's fix it.
While media has transformed itself over the last few decades into something that no marketer could have imagined in the 1960's, very little has changed in how marketers have structured their operations and strategic approach. The Owned Media Doctrine will show you all the theory, strategy and execution principles you need to bring your brand's marketing function into the 21st century.
“Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do.”
Michael Grimes - VP, Omni-Channel Marketing, FinishLine